Organizing Blood Donation Camps is a common and laudable welfare initiative. But the blood donated is sent directly to blood banks and may not always be accessible to the needy. We decided to brainstorm and think out of the box to address the issue. In 2009, Team We4You launched a 24x7 Emergency Blood Helpline across Odisha. Over 20,000 emergency donors from across the state were registered. Till date, our volunteers remain on call for any emergency blood donation requirements, round the clock all over Odisha, rushing to the concerned hospital or nursing home, and donating blood to the patient on the spot.